Lifting Culture

Welcome to the Lifting Culture Athlete Spotlight!

Here our goal is to shine the light on the true essence of what brings a Lifting Culture to life. YOU! That's right, YOU are that essence! Because you constantly strive to improve yourself each and every day, our Lifting Culture stays alive! This never-ending project intends to share your WHY with our culture that we love and lift for! Once again, THANK YOU for being that essence!

Every month we feature a new athlete. Want to be featured?

Answer and submit the questions in the form at the bottom of the page. Post an image of you wearing LCA gear on Instagram tagging @liftingcultureapparel and we will let you know when YOU will be featured! We are excited to meet you all and hear WHY you lift!

Meet Coby Rhodes!

Olympic Weightlifter / Knowledge / Friendship

1. How long have you been lifting?

  • I have been lifting for 4 years.

2. Why do you lift?

  • I lift to strengthen and enhance my mind, body, and soul. I yearn to perfect my technique and enjoy seeing improvements in my lifting because of it.

3. How does lifting influence other areas of your life, outside the gym?

  • First off, lifting takes up a significant portion of my life as many of my friends are lifters. Also, I am often watching videos, listening to podcasts, or reading about lifting. Lastly, Iā€™m usually thinking about how I can become a better lifter in regards to my diet, mobility, or psychological/behavioral state.

4. What are some of your other hobbies or passions besides lifting?

  • I am passionate about spending time with my friends whether it is in person or virtually and I am passionate about trying to become the most knowledgeable person.

Fill out the form below to share your WHY.

Don't forget to post an image of you wearing LCA gear on Instagram tagging @liftingcultureapparel !


Name *