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The idea that sparked Lifting Culture was something that slowly developed over time, but at the same time transpired overnight. I have been immersed in the fitness world for plenty of years, constantly striving to improve myself. Lifting was just something I did. Something that was as important as sleep, if not more important. So randomly one night during my ritual meditation before going to sleep, a thought overwhelmed my attention. It was the idea that many of us fitness-interested individuals are all interacting and making decisions within a similar framework. That is the framework I call Lifting Culture.
At Lifting Culture we want to sell a shirt that is something we want to wear inside and outside the gym. Our goal is to not only offer high-quality stylish items that are comfortable throughout any physical task, but also products that provided the head-turning response that will make any of your friends and followers want to be a part of and experience. Our product might guarantee PR's, it might not, thats up to you to find out. Your effort depends on it.
We did not create Lifting Culture simply to take your money and run. We wanted to create something incredibly valuable, a product that you hang up instead of folding, a product that you might wash every night just so you can train in it the next day, a product that you genuinely may claim you love. But in all honesty, we did not create or make anything, "You Made Us!" All we did was give a title to something we all created, something we all participated in. We recognized that each and every one of us dedicated, and are still dedicating, grand time and effort into making ourselves into greater individuals, mentally and physically.
Without your efforts, without your failures, without your successes, we would be nothing. Health, fitness, and lifting would be nonexistent. You all are the fabric which binds the culture we all live, love, and lift for. We are a Lifting Culture, and we thank you for this!
-Steven Vitale Jr. CEO