The idea that sparked Lifting Culture was something that slowly developed over time, but at the same time transpired overnight. I have been immersed in the fitness world for plenty of years, constantly striving to improve myself. Lifting was just something I did. Something that was as important as sleep, if not more important. So randomly one night during my ritual meditation before going to sleep, a thought overwhelmed my attention. It was the idea that many of us fitness-interested individuals are all interacting and making decisions within a similar framework. That is the framework I call Lifting Culture.
-Steven Vitale Jr. CEO